Age restrictions
Payment Methods
Payment Date
Single payment
Monthly payments
Monthly payment options
Qualifying Period
Paying the Plan more quickly
If you bought your plan before the 5th of March and require a copy of your terms and conditions contact customer service.
There can be up to 3 people involved in your funeral plan:
“Planholder” is the person who will be cremated when they die;
“Customer” is the person who pays for the Plan; (this is quite often the same individual as the Planholder);
“Nominated Representative” is normally the person who we will deal with when the Planholder dies (this is normally next of kin but can be anyone).
When we say “you”, “your” and “I” we mean the Customer, your personal representatives and anyone who takes over your legal rights and duties under the Plan.
“We”, “us” and “our” refers to Pure Cremation Funeral Planning Limited. This is the funeral plan provider and manages your funeral plan. We are authorised and regulated by the Financial Conduct Authority with Firm Reference Number 965260. Our registration details can be accessed at https://register.fca.org.uk.
“Pure Cremation Limited”, is our sister company which deals with caring for the Planholder once they have died and performs the cremation.
“Plan” is the funeral plan and is the agreement between you and us. This agreement is made up of this document, the application form and the funeral plan summary. We’ll issue the funeral plan summary before or when you buy your Plan and it is a useful summary of what is and what isn’t included in the Plan.
“Funeral Plan Summary” means a document which explains a summary of the key services that are and are not included in your Plan, how you will pay for your Plan and information on cancelling your Plan, making a complaint and your entitlement to compensation.
When we use the phrase “our coverage area” we mean mainland England, Wales, and Scotland plus the Isle of Wight and Isle of Skye.
“Accidental Death” means death caused by an event caused by violent, external bodily injury which could not be predicted and was not intentional. This does not include self inflicted injury such as suicide, or activities where there is an inherent risk of injury (such as war, terrorism, involvement in criminal acts, extreme sports, drug use, or injury while intoxicated) and death by natural causes, an illness or disease.
The following rules of interpretation also apply:
Your agreement with us under your Plan is governed by English law. The courts of England and Wales will have jurisdiction in relation to any claims or disputes of any nature that arise under or in relation to the Plan. If you are resident in Scotland, you can raise an action in your local courts
To buy a Plan, the Customer must be over 18 and pay using a UK bank account (cheque or transfer) or UK debit or credit card. To be covered by the Plan, the Planholder must be resident in our coverage area and must be over 18. Depending on how you choose to pay for your Plan there may be certain age restrictions. For details please see Section 5 – How do I pay for the Plan.
The cremation will be provided by Pure Cremation Limited on the Planholder’s death in accordance with the Plan. Every Pure Cremation Funeral Plan includes collection of the body, day or night, from anywhere within our coverage area, cremation at a crematorium of our choice and return of ashes if requested.
If the Planholder is travelling abroad, we would recommend they take out a travel insurance policy which will cover the costs of returning their body to the UK if they die, as the Plan does not cover the cost of repatriation. Once their body is returned, we can carry out the cremation. Alternatively, we may be able to help pay towards the cost of a cremation in the place that they die but we do not guarantee to cover the entire cost of this. We DO guarantee to cover the cost of a cremation carried out by us in the UK. We are normally unable to transfer people between different jurisdictions e.g. from England to Scotland.
The Plan covers an unattended direct cremation and includes the cost of emergency collections, removal of any medical devices (e.g. pacemakers), all doctor’s fees (if applicable) and the return of any jewellery.Return of the ashes typically within 14 days of the cremation is also included. There are no additional or unexpected costs.
* Includes Isle of Wight and Isle of Skye
The Planholder is covered for Accidental Death from the day the Plan is taken out.
We set out below additional services which are not guaranteed under the Plan, but which can be requested at an additional fee. If these services are required, you will be asked to cover the cost at the time of the funeral. The cost of providing the additional service at the time of the funeral may be more than the amount below.
When the cremation is being arranged, you can request up to 12 attendees at the committal. You will be charged for this at that point. The current cost is between £250-£700.
Before or just after you buy your Plan, you’ll receive a funeral plan summary. This will confirm what’s in your Plan. If anything that your Plan includes today isn’t available at the time of the Planholder’s cremation, we’ll provide reasonable alternatives.
There are three ways to pay for your Pure Cremation Funeral Plan. The type and cost of your Plan is shown on the Funeral Plan Summary.
Age restrictions
Payment Methods
Payment Date
Single payment
Monthly payments
Monthly payment options
Qualifying Period
Paying the Plan more quickly
All aged 18 - 100+
Cheque, Credit or Debit Card, Bank Transfer
The start date of the Plan
Immediate
All aged 18 - 100+
Monthly Direct Debit
Select between the 1st and 28th of the month. If the payment date is on a weekend or on a bank holiday, we’ll collect the payment on the next working day
6 months
12 months
24 months
36 months
48 months
60 months
After Paid in Full or 24 months whichever is the earlier
You cannot make top up payments to pay off the Plan more quickly. However, you can pay the full outstanding balance on your Plan at any time. The balance will be the amount you have already paid against the total amount that would have been paid if you’d chosen the shorter period initially
Option if aged 50-74
Monthly Direct Debit
Select between the 1st and 28th of the month. If the payment date is on a weekend or on a bank holiday, we’ll collect the payment on the next working day
Continuous monthly payments until the Planholder’s 90th birthday or the date of their death, whichever is the earlier. Depending on how long they live, the total payments that you make could exceed the cost of the Pure Cremation
After 24 months
Your Plan is at risk if you do not keep up with regular payments. It’s important that you contact us as soon as you can if you are finding it difficult to pay the fixed term or continuous payments. If you miss two payments we will notify you in writing.
Monthly Instalment
If you miss two consecutive monthly payments and they remain unpaid for a period greater than 10 days from our second notification your Plan will be cancelled by us. However, if you contact us we will consider pausing your Plan for a mutually agreed period of time and discuss what this means for your Monthly Instalment schedule and your Qualifying Period.
Continuous Payment
If you miss two consecutive monthly payments and they remain unpaid for a period greater than 10 days from our second notification, we have the right to cancel the Plan. Please note that we are unable to pause or reduce your payments. This is because they are paid to a 3rd party insurer who underwrites the Plan.
Please note that if there are insufficient funds in your account to make a payment on the nominated day we will reapply for the payment 10 days later.
No. We don’t require any deposit. The Plan is either paid for using a Single Payment or by Monthly Instalment or Continuous Payment.
The Nominated Representative is the person we are expecting to deal with when the Planholder dies. This person is normally identified when the Plan is taken out and often is the Planholder’s next of kin.
The Nominated Representative can be changed at any time – please see Section 16 General Conditions – Can I make changes to the Plan?
The Nominated Representative can also be the Customer but CANNOT be the Planholder. We would normally write to the Nominated Representative, within 5 days, to inform them about the Plan, its features and the procedure to be followed upon the Planholder’s death, but the Customer can ask us not to do this.
The Customer may also decide that no Nominated Representative it to be appointed.
The Nominated Representative should contact us using the telephone number in Section 13 What if I need to contact Pure Cremation. This number is in operation 24/7/365.
If the Planholder dies at home or in a nursing home or hospice we’ll send a team out as soon as possible to collect their body.
If the Planholder dies in hospital then we usually have to wait until we have the Green Form (a formal certificate allowing us to perform a cremation) from the Registrar or a release form issued by the hospital before we can collect their body.
The Nominated Representative will need to provide us with the Registrar’s certificate for burial or cremation (the Green Form) and sign some simple forms that we send to them by post or email. We’ll then take care of the rest.
How you pay for the plan will determine the qualifying period the Planholder has before they are fully covered under the Plan.
You have paid in full and the Planholder is immediately covered under the Plan.
If the Planholder dies before all payments have been made (and death was not Accidental Death), there are two options:
If the Planholder dies before all payments have been made and death was Accidental Death, we will provide the funeral.
If the Planholder dies within 24 months of you purchasing the Plan (and death was not Accidental Death) and your payments are up to date, there are two options:
If the Planholder dies within 24 months of you purchasing the Plan and death was as Accidental Death, we will provide the funeral.
If the Planholder dies after 24 months of you purchasing the Plan and your payments are up to date, we will not collect your outstanding balance and we will provide the funeral in accordance with the Plan irrespective of the cause of death.
If the Planholder dies within 24 months of you purchasing the Plan (and death was not Accidental Death) and your payments are up to date, there are two options:
If the Planholder dies within 24 months of you purchasing the Plan and death was as Accidental Death, we will provide the funeral.
If the Planholder dies after 24 months of you purchasing the Plan and your payments are up to date, no further payments will be required and we will provide the funeral in accordance with the Plan irrespective of the cause of death.
The total cost of your funeral plan is £1,895. This is wholly attributable to the supply of your funeral plan. From this total cost £900 is placed in an independent trust. This amount is used to provide the Planholder with the direct cremation funeral described at the time of their death, whenever in the future that may occur. Pure Cremation Funeral Planning Limited has negotiated this charge with the provider of the direct cremation and guarantees that you will not be charged more than this amount for the direct cremation funeral when the time arrives.
Any additional money that you pay over and above the £900 is retained by Pure Cremation Funeral Planning Limited.
Your monthly payments paid to us are used to purchase a whole of life insurance policy for the Planholder’s benefit with Scottish Friendly Assurance Society Limited.
Pure Cremation Funeral Planning Limited will retain a commission amount between £2 and £6 your monthly payment as well as receiving a sales commission from Scottish Friendly Assurance Society Limited of between £198.48 and £363.60. The actual amount in both cases will depend on the Planholder’s age. If you would like more details on the actual commission applicable to your individual circumstances, please contact us on 0800 033 7737.
For comparison purposes, if you were to approach Pure Cremation Limited and request a funeral that was needed today, what is referred to as an ‘at need’ service, you would have to pay between £1,395 (for death in hospital) and £1,645 (for death at home) in one lump sum payment.
Pure Cremation Funeral Planning Trust
All payments are placed into the Pure Cremation Funeral Planning Trust. This has been established and is managed in strict accordance with Rules set out by the Financial Conduct Authority using their statutory powers derived from the Financial Services and Markets Act 2000.
The Trust is completely separate from the Pure Cremation business and is managed by trustees, the majority of whom are independent of the Pure group of companies.
When the Planholder dies, funds are released from the trust so that the cremation can be provided.
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If you have chosen to pay in a single lump sum or in monthly instalments, then money can also be released in other circumstances; for instance, if you or we cancel your Plan, your money (less a cancellation fee, if applicable) will be refunded to you. Please see Section 11 – Cancelling your Plan for further details.
Managing the Trust’s money
The Trust’s money is managed by a fund manager that is authorised and regulated by the Financial Conduct Authority.
They invest the money in accordance with the investment policy of the Trust. This policy is reviewed each year to ensure a cautious and ethical approach is maintained by the fund manager.
The Trustees regularly review the fund manager’s performance, and the Trust is audited each year and undergoes an actuarial valuation at least every 12 months to confirm that there are sufficient funds to meet regulatory requirements.
Your monthly payments to us are used to purchase a Whole of Life Insurance Policy from Scottish Friendly Assurance Society Limited. When the Planholder dies we claim on this insurance policy and it is designed to provide enough money to deliver the cremation.
This insurance policy has no surrender or transfer value.
Scottish Friendly Assurance Society Limited are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Details can be found on the Financial Services Register - Firm Reference Number 110002.
To receive the Plan benefit you must keep up your payments.
You can cancel your Plan at any time without reason. The table below details your cancellation period and what refund you are entitled to depending on how you pay for your Plan.
Cancellation Period
Cancellation by You or Us within the Cancellation Period
Cancellation by You or Us outside the Cancellation Period
30 days
Full Refund
Full Refund less our £350 cancellation fee*
6 month Plans – 6 months
12 month Plans – 12 months
24-60 month Plans - 24 months
Full Refund of payments made
Refund of payments made less our £350 cancellation fee*
24 months
Full Refund of payments made
No Refund of payments made
*If you've paid less than £350 when you cancel, you'll receive no refund.
If you cancel this Plan, either within or after the cancellation period, the Plan will end and no further payments will be payable and no services detailed in the Funeral Plan Summary will be provided.
If following the death of the Planholder the Nominated Representative or estate wish to cancel the Plan, they can do this and receive a refund less the cancellation fee. However, if we receive notification to cancel the Plan after we have already started to provide our services, which means the collection of the deceased Planholder, no refund will be paid.
By cancelling, you withdraw from this funeral plan agreement and it will be treated as being terminated.
We may cancel your Plan if you don’t keep up the monthly payments on your plan and these remain unpaid for a period of 2 consecutive months or more provided we have complied with our obligations to notify you.
We may also cancel your plan if we have reason to suspect illegal activity in relation to your Plan or any payments relating to it or we are not able to carry out what’s included in your Plan due to circumstances beyond our control.
We’ll stay in regular contact with you using the contact details that we have. If you do not use the Plan following the death of the Planholder, then you can cancel it, and you will receive a refund in line with the table in this section.
You can cancel your Plan by using the details below to get in touch.
Phone: 0800 033 7737
Email: planningahead@purecremation.co.uk
Or by writing to us at: Pure Cremation Funeral Planning Limited, Eagle House, Joule Road, Andover, Hampshire SP10 3UX
Please contact us by phone, email or post using the details below and we will try to make things right:
Phone: 0800 033 7737
Email: complaints@purecremation.co.uk
Post: Pure Cremation Funeral Planning Limited, Complaints Department, Eagle House Joule Road, Andover, Hampshire SP10 3UX.
If you’re not happy with our response to your complaint, you can ask the Financial Ombudsman Service to look into it. This is a free, independent and impartial service that helps customers resolve disputes with financial services firms.
Although you can refer your complaint to the Financial Ombudsman Service at any time, they’ll ask for our permission to investigate complaints where:
We will send you a prompt written acknowledgment or a summary resolution communication (if the complaint can be resolved within 3 business days). We’ll also let you know about the Financial Ombudsman Service at this time.
For more complex complaints, we’ll send you our final response as soon as we’ve completed our investigation and no later than within 56 days. We’ll also keep you informed in writing along the way so you’ll know when to expect to hear from us.
If we haven’t been able to finalise our investigation by 56 days we’ll send you a letter letting you know and what steps you can take. These will include letting you know you can go to the Financial Ombudsman Service if you’d prefer not to wait until we’ve finalised our investigation. The contact details for the Financial Ombudsman Service are below.
Web: www.financial-ombudsman.org.uk
Email: complaint.info@financial-ombudsman.org.uk
Phone: 0800 0234 567 (free from UK landlines and mobiles)
Post: Financial Ombudsman Service, Exchange Tower, London E14 9SR
You can contact us in the following ways for Plan sales, lost Plan documents, Plan enquiries, general enquiries and if the Planholder dies. We will send you a plan statement every 3 years to keep you updated on the Plan.
Phone: 0800 033 7737
Email: planningahead@purecremation.co.uk
Post: Pure Cremation Funeral Planning Limited, Eagle House, Joule Road, Andover, Hampshire SP10 3UX.
The funeral plan is provided by Pure Cremation Funeral Planning Limited (registered in England and Wales, company number 09906976)
Our Registered office is at: Charlton Park Crematorium, Charlton Down, Andover, England, SP11 0TA
In the unlikely event that our business fails, we would make arrangements with another funeral plan provider to transfer your Plan to ensure that your funeral can still be provided on your death on the same terms as the plan you have bought from us. By purchasing this funeral plan, you consent to your Plan being transferred to another funeral plan provider on the same terms in the event that our business fails.
For any plan paid in full or via monthly instalments, in the event your Plan cannot be provided by an alternative provider, you would promptly receive a refund of all the money held on your behalf within the independent trust without any further deduction.
For continuous payment plans, Scottish Friendly Assurance Society Limited, the firm that provides the insurance that backs your Plan, will work with whoever is appointed to run the business thereafter to ensure your Plan is maintained and delivered as agreed.
You should be aware that in the event that your funeral plan could not continue to be carried out by Pure Cremation Funeral Planning Limited or the new provider identified, your funeral plan would cease, and you may incur additional costs in making new arrangements with a new provider.
In the unlikely event we are unable to meet our obligations or pay claims made against us, for instance in the event we stop trading or become insolvent, you (or the estate of the Planholder) may be entitled to compensation from the Financial Services Compensation Scheme. Any compensation amount will depend on the circumstances of the claim.
Further information can be found by contacting the Financial Services Compensation Scheme:
Phone: 0800 678 1100
Web: www.fscs.org.uk
Can I transfer the Plan to someone else?
No, you CANNOT transfer the plan to someone else.
Can you make changes to my Plan after purchase?
Please contact us if you change your name, address, bank details, Nominated Representative or any other information that may affect your Plan. If you are paying monthly you can also contact us if you want to make a change to the monthly payment date.
Can I make changes to the Plan?
If there is any change in regulation, legislation, tax rules or general practice that may affect the way we provide your funeral, we reserve the right to make changes to your Plan.
If we have to change the cost of any services provided as part of the Plan for any of the reasons above, we will ensure that the change is proportionate and reflects our actual increase in costs.
Where we are able to, we will notify you and your Nominated Representative (if you have chosen one) in writing and in good time about any adverse material change before it takes effect and will provide an explanation of any implications, where necessary. If you are unhappy with the change, you have the right to cancel your Plan within 30 days of our notification and we will refund the full amount paid by you to date. If we give you notice and we don’t hear from you, we’ll treat you as having accepted the change.
There may be situations where external factors beyond our control may prevent us from notifying you of the change before it is implemented.
If we think any alteration to these terms and conditions is to your advantage, we will make it immediately and tell you as soon as practicable.
What if I lose the Plan documents?
If you lose any documents just call or email us and we’ll send you replacements free of charge.
What else may affect the Plan?
If there is a change in the law or tax rules that affects the way funeral plans or cremations are carried out, we may need to either apply additional charges or pay you money back. We will carefully consider whether to apply any additional charges and commit to keeping them as low as possible. We will contact you to advise of any additional charges.
Are there any additional fees and charges?
Please note, you, or your estate on your death, may have to pay other taxes or costs which are not paid through us or charged by us.
All details correct as at 5th March 2022
As we only cover Britain we will communicate with you in English.